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For many years—perhaps from the very beginning—AR had a difficult time selling their products in typical audio salon showrooms. In fact, from 1954 until around 1974, AR made no attempt to cultivate good dealer relationships. Nevertheless, and despite the lack of dealer success, AR outsold nearly every other speaker manufacturer worldwide for many years without a strong, formal dealer network. How was this possible? AR products traditionally had the highest ratings and best reviews, but a prospective speaker buyer would never know it to visit the typical, small hi-fi showroom where on